Construction of Mathematical Start-Up Business Index Formulation for Swiftlet Ranching Industry in Malaysia

Authors

  • Puspa Liza Ghazali Faculty of Business and Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Siti Nadhirah Mohamad Fauzi Faculty of Informatics and Computing, Universiti Sultan Zainal Abidin, 22200 Besut, Terengganu, Malaysia
  • Rabiatul Adawiyah Abdul Rohim Faculty of Medicine, Universiti Sultan Zainal Abidin, 20400 Kuala Terengganu, Terengganu, Malaysia
  • Roslida Abdul Razak Faculty of Business and Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Juliana Arifin Faculty of Business and Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Eni Noreni Mohamad Zain Faculty of Informatics and Computing, Universiti Sultan Zainal Abidin, 22200 Besut, Terengganu, Malaysia
  • Nik Hazimi Mohammed Foziah Faculty of Business and Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia

DOI:

https://doi.org/10.37256/cm.4420232748

Keywords:

general formulation, start-up business index equation, swiftlet ranching industry, health food product

Abstract

An important agricultural product exported by Malaysia is swiftlet nests. Due to its high demand many entrepreneurs venture in this industry. Hence with the bioactive ingredients and dietary values are significant in support the manufacture of medicines in EBN. However, there are a lot of entrepreneurs who unable to fulfill the request of EBN production and failed in this industry. To prevent failure in the birds' nest swiftlet ranching industry, a mathematical modelling formulation should be developed. Thus, the purpose of the research is to construct a general formulation of the start-up business index equation for the swiftlet ranching industry in Malaysia. Experts interviewed found that there were eight factors of starting a business that mattered. Based on the findings, the weightage of the start-up business factors has been used in constructing the general formulation of start-up business index function of the swiftlet ranching industry in Malaysia. Hence, we will develop the system of start-up business factors in the swiftlet birds nest ranching industry using the general formulation of the start-up business index equation.

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Published

2023-11-17

How to Cite

1.
Ghazali PL, Mohamad Fauzi SN, Abdul Rohim RA, Abdul Razak R, Arifin J, Mohamad Zain EN, Mohammed Foziah NH. Construction of Mathematical Start-Up Business Index Formulation for Swiftlet Ranching Industry in Malaysia. Contemp. Math. [Internet]. 2023 Nov. 17 [cited 2024 May 28];4(4):1125-34. Available from: https://ojs.wiserpub.com/index.php/CM/article/view/2748