Analysis of Consumer Behavior in Community and Campus Based on Questionnaire-Taking Tianjin University Students and the Elderly as Examples

Abstract

With the gradual improvement of the supply chain and the rapid development of the e-commerce economy, community e-commerce and campus e-commerce is getting closer to daily life. The outbreak of the new crown epidemic in 2020 has promoted online community group buying, fresh food e-commerce and campus e-commerce. With the rapid development of other formats, the consumer group has been greatly expanded. This article conducts a questionnaire survey on the community e-commerce and campus e-commerce consumer groups in the post-epidemic period, after using the "Questionnaire Star" software to make questionnaires, the research members disseminated the questionnaires among the surrounding college students through various social channels. At the same time, the researchers also visited universities and communities in Tianjin, and randomly invited college students and elderly people to fill out the questionnaires, then analyzes the consumption behavior of consumers of different age groups and living conditions in terms of consumption time, reasons for purchase, types of products purchased, and preferences for promotional activities characteristics, and then further compare the differences and similarities of the consumption behavior of the elderly and college students, deeply explore the needs of consumers, integrate and optimize data, and provide scientific decision-making suggestions for the operation of e-commerce companies between the two groups. The choice of community and campus e-commerce supply models is more realistic.