Behavioral Biases and Fear of Missing Out Impact Investment Decisions in Thailand during COVID-19 Pandemic

Authors

  • Korawit Laungratanamas Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
  • Chompu Nuangjamnong Graduate School of Business and Advanced Technology Management, Assumption University of Thailand https://orcid.org/0000-0002-6909-2690

DOI:

https://doi.org/10.37256/ujfe.2120231811

Keywords:

Behavioral Biases, Fear of Missing Out, COVID-19, Loss Aversion, Herd Behavior, Behavioral Heuristics, Overconfidence Bias, Investment Decision

Abstract

Purpose – the purpose of this study is to explore the Behavioral Biases and Fear of Missing Out on the Impact on Investment Decisions in Thailand during the COVID-19 Pandemic. In this research, the researcher will accentuate. Design/Methodology/Approach – The researcher used numerous components to determine the level of impact of investment decision toward customer satisfaction, including research design, sampling plan, research instruments, the validity of the pilot test, methods of data gathering and procedures, and statistical treatment of data. Findings – this study arranged determinants that influence Behavioral Biases and Fear of Missing out Impact Investment Decisions of people in Thailand Covid-19 spread. Our research was about the relationship between employee involvement and motivation which are the keys to job satisfaction and affect job performance. Moreover, job performance is also got affected by remote working and job involvement of employees. Research Limitations/Implications – there are several limitations to investigating the factors that affect job performance during work from home. The previous studies are used for specific purposes. Moreover, there is a small amount of previous research on the topic due to work from home not being standard practice before the COVID-19 pandemic.

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Published

2023-12-21