Awareness and Attitude towards Cryptocurrency Adoption among Business Students in Bhutan

Abstract

The purpose of the study is to assess students' level of awareness and attitude toward the intention to adopt cryptocurrency among the students of business colleges at the Royal University of Bhutan. Also, to examine the variables (awareness and attitude) that influence the intention to adopt cryptocurrency among business students. A quantitative questionnaire on cryptocurrency was distributed to business students in Bhutan, and 256 quantitative responses were received. A study framework based on the Technology Acceptance Model (TAM) has been designed to test the presented hypotheses. The overall agreement levels suggested that there is somewhat agreement on the statements about business students' awareness, attitude, and intention to use cryptocurrency. The findings revealed that awareness positively predicted intention to adopt cryptocurrency. Similarly, perceived usefulness and ease of use positively influenced the intention to adopt cryptocurrency. However, the findings revealed that perceived risks negatively predicted the intention to adopt cryptocurrency. This research contributes to the body of knowledge on cryptocurrency by providing insights into factors that affect the intention to adopt cryptocurrency. It raises the level of awareness, attitude, and intention to invest in cryptocurrency at a time when financial literacy is a crucial issue in Bhutan.