Environment Improvement: How Individual Efforts Lead to Community Participation

  • Parul Goyal Wasan Manav Rachna International Institute of Research and Studies, India
Keywords: individual effort, community participation , behavior change, interpersonal communication


The paper presents three case studies aimed at examining the factors relating to individual efforts within real life context in order to improve the sustainability of their environment, with the help of  multiple case study methodology. These  case studies  investigate an ecological transformation within real-life context through the efforts of certain individuals. These individuals act as social-environmental initiators and  conceive, believe and act upon an opportunity that others in the community either  fail to see, believe in; or lack courage to pursue  Their actions and behavior were contrary to what the community behavior exhibited. This aspect is supported  by the  SES model that pointed out that the initiator of the activity generally takes the first step long before  the  community, and the  Government .The initiator also acts as a) role model for the community,  b) encourages community participation, and c) acts as   go between the community and  the providers viz. Government, large NGOs and corporations.  These case studies act as exemplars and (and are not exhaustive ) identified  the individual efforts for environment and social development. This is an original research which depends upon secondary sources present in both digital and traditional media.

How to Cite
Wasan, P. G. (2020). Environment Improvement: How Individual Efforts Lead to Community Participation. Social Education Research, 1(2), 48-60. https://doi.org/10.37256/ser.12202085.48-60